Assignment by Aniruddha Rokade , Masters’ Union.

About Cogoport

Cogoport is a digital freight forwarding and shipping platform that connects shippers with carriers, freight forwarders, and customs brokers to provide end-to-end logistics solutions. The platform uses technology and data analytics to simplify and automate the shipping process, enabling customers to book, track, and manage their shipments through a user-friendly online interface.

Cogoport's mission is to make international shipping more accessible and affordable for businesses of all sizes, by leveraging the power of technology to simplify and automate the process. The platform provides customers with real-time pricing and transit time information, as well as end-to-end visibility and control over their supply chains. With a focus on transparency, efficiency, and customer service, Cogoport is transforming the way businesses approach international trade and logistics

SWOT Analysis through market research

Strengths/ Strong areas

1. User-friendly platform: Cogoport's digital platform is user-friendly, which makes it easy for customers to book, track, and manage their shipments.
2. Efficient service: Cogoport leverages technology and data analytics to provide customers with real-time pricing and transit time information, as well as end-to-end visibility and control over their supply chains, resulting in efficient service.
3. Network of partners: Cogoport has built a strong network of carriers, freight forwarders, and customs brokers, which allows them to offer a wide range of shipping options and services to their customers.

Weaknesses-

1. Dependence on technology: Cogoport's digital platform is a key strength, but it also makes the company vulnerable to technological glitches and issues. Any disruptions to the platform or data security breaches could impact the company's reputation and ability to serve its customers.
2. Limited geographic coverage: While Cogoport has expanded to serve customers in over 100 countries, its geographic coverage is still limited compared to some of its larger competitors. This could limit the company's ability to serve customers in certain regions or industries.

Threats-

1. Intense competition: The digital freight forwarding space is highly competitive, and Cogoport faces intense competition from both established players and new entrants in the market. This may put pressure on the company's market share and pricing strategy.
2. Regulatory compliance: The shipping industry is heavily regulated, and Cogoport may face challenges in complying with various regulations and requirements in different countries. Non-compliance could result in fines, legal issues, and damage to the company's reputation.